Prabhas-starrer Salaar to not screen in PVR INOX, Miraj Cinemas in South; here’s why
Prabhas-starrer ‘Salaar: Part 1 – Ceasefire’ will not be released in the national chains including PVR INOX and Miraj Cinemas in the South as Hombale Films has alleged them of favoring Shah Rukh Khan’s ‘Dunki’, news agency PTI has reported.
SRK-starrer ‘Dunki’, presented by JIO Studios, Red Chillies Entertainment and Rajkumar Hirani Films, will hit the screens today i.e. on 21 December, a day before Hombale Films’ ‘Salaar’.
According to Hombale Films spokesperson, PVR INOX and Miraj Cinemas had promised the banner that both “Salaar” and “Dunki” would get ‘equal showcasing’, but they are not keeping their word.
“Because of unfair showcasing to ‘Salaar’, we will not be releasing in PVR INOX, MIRAJ in southern states. We have been discussing it with them for the last two days, spokesperson for the production house said in a statement as quoted by PTI.
“They have opened all shows/screens for ‘Dunki’ alone which was against what they had agreed. They had agreed that they would give equal showcasing when discussed but now they are not doing so,” the spokesperson said. Since then hashtags like #BoycottPVRInox and #BoycottPvrAjayBijli have started trending on X (formerly Twitter).
Speaking of the film’s first day estimated collection, as per Sacnilk.com, Salaar: Part 1 – Ceasefire has successfully secured 1,398,285 tickets for its opening day across all languages and is set to earn ₹29.31 crore on its opening day. As per the report, the film will have 10430 shows on the day of its release, with maximum in Telugu with 4068 while 3803 shows in Hindi language.
‘Salaar: Part 1 – Ceasefire’, the big-budget action film is set in the fictional city of Khansaar and follows the story of Deva and Vardha, played by Prabhas and Prithviraj Sukumaran, respectively. The story revolves around the two friends who end up becoming arch rivals. Directed by Prashanth Neel, the film will be released in Telugu, Kannada, Tamil, Malayalam and Hindi. On the other hand, “Dunki”, a comedy drama based on an illegal immigration technique ‘donkey flight’, is directed by Rajkumar Hirani.
Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it’s all here, just a click away! Login Now!
Download The Mint News App to get Daily Market Updates.
Published: 21 Dec 2023, 07:20 AM IST
