According to the research, digital marketing will be the next significant use case for Web3.
According to the research, digital marketing will be the next significant use case for Web3.
In the nascent Web3 digital marketing sector, more than 70 businesses have raised more than $600 million. With around 200 organizations actively considering how to use the Web3 tech stack, the Web3 ecosystem could become the next golden opportunity for digital marketers.
On July 25, Safary, a Web3 marketing analytics firm, published a comprehensive research titled “The Web3 Growth Landscape 2023.”
It stated that the 2010s were the “golden age of digital marketing,” with Web2 growth ranging from 150 marketing firms in 2011 to 11,000 by 2023.
However, the digital marketing landscape has shifted to a more privacy-focused atmosphere in the previous three years. As a result, marketers may need to shift gears and embrace the Web3 tech stack, according to the report.
Their findings show that nearly 200 companies are already “thinking deeply” about the new digital media landscape, with 71 of them raising $600 million in funding.
It said that messaging, questing, and loyalty platforms are the most well-funded categories, with each receiving more than $100 million in financing.
Yield Guide Games, for example, creates engagement marketplaces by encouraging players to complete incentive offerings. This allows for a more direct brand-user relationship than advertisements.
Furthermore, loyalty firms assist brands in increasing customer value and retention through incentive programs driven by NFTs and tokens.
Marketers can also use analytics solutions like Nansen and Dune, which aggregate on-chain, platform, and social data to identify growth insights on Web3 communities.
It said that discovery platforms like DappRadar “have the potential to be some of the biggest ad real estate proprietaries in Web3,” if they invest in long-term methods like SEO. It also mentioned CoinMarketCap as one of the “most trafficked websites on the internet.”
In addition, 18 Web3 growth agencies advise and implement growth plans on behalf of blockchain projects.
analytics source for the marketing business This year, Chiefmartec has recorded 11,038 marketing solutions and services, an 11% rise over the 9,932 it recorded in 2022. Marketers will need to keep up as Web3 expands and grows, and it looks that hundreds of firms have already gotten a head start.
