Ulta Beauty (ULTA) earnings Q4 2024

An exterior view of an Ulta Beauty store at the Monroe Marketplace Shopping Center. 

Paul Weaver | SOPA Images | Lightrocket | Getty Images

Even the beauty industry is expecting a weak 2025. 

Ulta Beauty on Thursday gave worse full-year profit and revenue guidance than Wall Street expected, after reporting holiday-quarter results that beat analyst forecasts. 

The retailer, which appointed Kecia Steelman as its new CEO in January, said it’s expecting comparable sales to be flat or grow 1% in 2025, while analysts had anticipated they would rise by 1.2%, according to StreetAccount. 

It’s expecting full-year earnings to be between $22.50 and $22.90, lower than expectations of $23.47, according to LSEG. 

Ulta is the latest company to forecast a rocky 2025, but it stands in contrast to other retailers because beauty has been a source of strength in the industry even as other discretionary categories slowed. 

Still, shares rose 6% in extended trading.

Here’s how the beauty retailer did in its fiscal fourth quarter compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:

  • Earnings per share: $8.46 vs. $7.12 expected
  • Revenue: $3.49 billion vs. $3.46 billion expected

The company’s reported net income for the three-month period that ended Feb. 1 was $393 million, or $8.46 per share, compared with $394 million, or $8.08 per share, a year earlier.

Sales dropped to $3.49 billion, down about 2% from $3.55 billion a year earlier. Like other retailers, Ulta benefited from an extra selling week in the year-ago period, which has negatively skewed results. 

  • Aniket Pujari

    Aniket Pujari

    Aniket Pujari, a graduate in Financial Markets, is the founder of Minute To Know News, a digital platform providing daily news updates on cryptocurrencies, finance, and economics. With a passion for finance and technology, Aniket has been exploring the world of cryptocurrencies since 2015, building a deep understanding of these rapidly evolving industries.

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