At the CII Consumer Electronics and Durables Summit 2024, DPIIT Secretary Amardeep Singh Bhatia highlighted the role of logistics in expanding e-commerce in India, citing Amazon and Flipkart as examples of companies reaching even the most remote parts of the country.

While he called for an increase in expenditure on R&D, he stressed that the industry should look at the current domestic demand not only for collaborations but also in view of the future export market. Highlighting India’s demographic dividend, Bhatia said that logistics costs are already reducing due to the availability of adequate skilled labour, protection from predatory imports, PLI schemes and enhanced availability of working capital.

Drawing comparisons to export-driven economies like Thailand and China, Bhatia stated that while India’s consumer durable industry has a strong presence in Africa and the Middle East, its success will be measured by its ability to export to developed nations such as Japan. He noted the importance of maintaining high standards in quality and technological leadership to compete on the global stage.

A report released during the summit, titled Vision 2030: India’s Rise as a Global Force in Consumer Electronics and Durables, projected that India’s consumer durables industry would reach ₹5 lakh crore by 2030, creating 5 lakh jobs for skilled workers throughout the value chain.