Helium Mobile, a decentralized wireless mobile provider, has partnered with the University of Southern California as a sponsor of the institution’s teams, the USC Trojans.

Blockchain-powered Helium Mobile disclosed the sponsorship deal in an announcement on Sept. 26. The Helium Network (HNT) related platform said the partnership with the USC Trojans will include stadium branding, giveaways, and fan engagement.

Fan experience

According to Helium, the new partnership will feature branding and activities during the university’s football and basketball teams’ home games for the 2024-25 season. The partnership will also target fan experiences, giving USC Trojans supporters a chance to learn about Helium, its community, and phone plans. Fans will also get to learn about Helium Mobile’s Hotspots.

The USC community will experience the partnership for the first time on the weekend of Sept. 28 during the football game between USC and Wisconsin.

Helium Mobile offers crypto incentives

The Helium Network provides community-powered connectivity, with its product aimed at usage across some of the most popular apps, including YouTube, TikTok, and Instagram. The mobile phone plan, pegged at $20 a month for unlimited talk, data, and text, operates on a 5G network.

Helium offers a crypto rewards program that allows users and Hotspot operators to earn for helping drive network growth. In June 2023, Helium Mobile unveiled its tech stack licensing program, aiming for a collaborative ecosystem that enables further growth with manufacturers at the core of connecting more people.

Telecom firm Telefónica and blockchain-based platform Nova Labs are among several partners helping to boost Helium Mobile’s expansion. Solana Pay also helped bring mobile payments to Shopify, adding another payment option for Hotspot users.